trustpilot

Trustpilot

trustpilot.com

vs.

trustedshops

Trusted Shops

trustedshops.com

Background

Founded Year Founded

2007

Employees Employees

500

Geography Geography

Global

Headquarters Headquarters

Copenhagen, Denmark

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B / B2C

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

Founded Year Founded

1999

Employees Employees

212

Geography Geography

Europe

Headquarters Headquarters

Köln, Germany

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany. The company brands itself as the "European trust brand in e-commerce", offering both a business solution and a consumer-facing money-back guarantee of £2,500 per purchase.

Working with over 25,000 shops in Europe, they strive to create a safer e-commerce experience for consumers, powered by authentic reviews, a money-back guarantee and a trustmark which aims to show consumers that a brand can be trusted. Trusted Shops' pricing is somewhat complicated, as it's correlated with a companies annual online revenues. Further, they have line item charges for several aspects of their service, including a €99 application fee to become a member.

Feature comparison

trustpilot

Visit Trustpilot

trustedshops

Visit Trusted Shops

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Asking for reviews
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

trustpilot

Trustpilot contracts are annual.

Free
Lite $299 / month
Premium $549 / month
Enterprise from $800 / month

Trustpilot pricing

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trustedshops

TrustedShops contracts are annual.

TrustedShops pricing

Do you have TrustedShops pricing information? Help us make this data available!

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

Trusted Shops offers a strong and time-proven service for the European market which companies big and small can benefit from. Given that they use reviews as one of three pillars of their service, companies do need to keep in mind the commitments required from the other two. Their pricing does seem to need an update, given that it requires a calculator to figure out a base price, and will likely incur additional charges given the setup.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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