trustpilot

Trustpilot

trustpilot.com

vs.

shopperapproved

ShopperApproved

shopperapproved.com

Background

Founded Year Founded

2007

Employees Employees

500

Geography Geography

Global

Headquarters Headquarters

Copenhagen, Denmark

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B / B2C

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

Founded Year Founded

2010

Employees Employees

34

Geography Geography

United States

Headquarters Headquarters

Utah, United States

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and 1800Flowers.com which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

Feature comparison

trustpilot

Visit Trustpilot

shopperapproved

Visit ShopperApproved

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Asking for reviews
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

trustpilot

Trustpilot contracts are annual.

Free
Lite $299 / month
Premium $549 / month
Enterprise from $800 / month

Trustpilot pricing

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shopperapproved

ShopperApproved contracts are annual.

Up to 2,000 reviews $199 / month
Up to 5,000 reviews $399 / month
Up to 10,000 reviews $599 / month

ShopperApproved pricing

Do you have ShopperApproved pricing information? Help us make this data available!

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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