trustpilot

Trustpilot

trustpilot.com

vs.

feefo

Feefo

feefo.com

Background

FoundedYear Founded

2007

EmployeesEmployees

500

GeographyGeography

United States, Europe

HeadquartersHeadquarters

Copenhagen, Denmark

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

FoundedYear Founded

2007

EmployeesEmployees

138

GeographyGeography

United Kingdom

HeadquartersHeadquarters

Hampshire, United Kingdom

Feefo is a UK-based customer review system targeting Enterprise business, with current customers including Allianz, Moss, Expedia and more. As a Google partner, reviews generated in Feefo count as Google Seller Ratings and show up in search results and reduce Adwords spend. The company works with a variety of industries including services, automotive, property, travel and more.

Feefo offers a suite of tools, from reviews to Net Promoter Score and an Insights solution to help you gain insight from your customer feedback.

Feature comparison

trustpilot

Visit Trustpilot

feefo

Visit Feefo

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Invitations
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

trustpilot

Trustpilot contracts are annual.

Free
Lite $299 / month
Premium $549 / month
Enterprise from $800 / month

Trustpilot pricing

feefo

Feefo contracts are annual.

Starter Not public
Growth Not public
Professional Not public
Enterprise Not public

Feefo pricing

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

Feefo offers a technologically strong review solution, which is a strong choice for UK-based businesses. The fact that their pricing is not shared publically indicates that they're geared towards large enterprises and less so towards SMEs. Their solution integates with many third-party tools such as Magento, Shopify and WooCommerce.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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