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Trustpilot vs Feefo

trustpilot

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

trustpilot

Feefo is a UK-based customer review system targeting Enterprise business, with current customers including Allianz, Moss, Expedia and more. As a Google partner, reviews generated in Feefo count as Google Seller Ratings and show up in search results and reduce Adwords spend. The company works with a variety of industries including services, automotive, property, travel and more.

Feefo offers a suite of tools, from reviews to Net Promoter Score and an Insights solution to help you gain insight from your customer feedback.

trustpilot feefo

Background

Year Founded

2007 2007

Employees

500 138

Geography

Global United Kingdom

Headquarters

Copenhagen, Denmark Hampshire, United Kingdom

Open platform

True False

Closed platform

True True

Google Seller Ratings

True True

Industry focus

B2B / B2C B2B

Review types

Company reviews

Included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Included Not included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Included

Social sharing

Included Included

Analytics

Conversion rates

Included Included

A/B testing

Not included Not included

Review insights

Not included Included

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

Feefo offers a technologically strong review solution, which is a strong choice for UK-based businesses. The fact that their pricing is not shared publically indicates that they're geared towards large enterprises and less so towards SMEs. Their solution integates with many third-party tools such as Magento, Shopify and WooCommerce.

Manage your Trustpilot and Feefo reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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