GeographyUnited States, Europe
Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.
It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.
GeographyEurope, United States
Ekomi is a Berlin-based company that offers a review solution for both company and product reviews. They work with large enterprise clients such as Allianz, Axa, DHL and more. They provide a strong suite of tools to collect, display and leverage reviews across Google search results and advertising. As some other review platforms, they host your reviews and you loose your reviews should you stop using their service, which is worth baring in mind.
Ekomi counts on Goldman Sachs Private Capital Group as a shareholder, and integrate with many third-party tools such as Shopify, Magento, Volusion and more to make setup as easy as possible. They have an emphasis on helping companies resolve and dispute negative reviews through a private customer dialogue, helping you address and improve customer satisfaction. Technologically they offer similar similar to many other review platforms, and likely set themselves apart based on their human touch and enterprise support.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✓||✓|
|Google Rich Snippets||✓||✓|
|Import existing reviews||✗||✗|
Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.
Ekomi is a less-known review platform which provides similar functionality to other review sites. Their service will help you get your reviews into Google search results as well as Adwords, which will help reduce your overall ad spend. Being a Google partner their reviews will show up as Google Seller Ratings, which is a great benefit.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!