shopperapproved

ShopperApproved

shopperapproved.com

vs.

feefo

Feefo

feefo.com

Background

Founded Year Founded

2010

Employees Employees

34

Geography Geography

United States

Headquarters Headquarters

Utah, United States

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and 1800Flowers.com which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

Founded Year Founded

2007

Employees Employees

138

Geography Geography

United Kingdom

Headquarters Headquarters

Hampshire, United Kingdom

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

Feefo is a UK-based customer review system targeting Enterprise business, with current customers including Allianz, Moss, Expedia and more. As a Google partner, reviews generated in Feefo count as Google Seller Ratings and show up in search results and reduce Adwords spend. The company works with a variety of industries including services, automotive, property, travel and more.

Feefo offers a suite of tools, from reviews to Net Promoter Score and an Insights solution to help you gain insight from your customer feedback.

Feature comparison

shopperapproved

Visit ShopperApproved

feefo

Visit Feefo

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Asking for reviews
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

shopperapproved

ShopperApproved contracts are annual.

Up to 2,000 reviews $199 / month
Up to 5,000 reviews $399 / month
Up to 10,000 reviews $599 / month

ShopperApproved pricing

Do you have ShopperApproved pricing information? Help us make this data available!

feefo

Feefo contracts are annual.

Feefo pricing

Do you have Feefo pricing information? Help us make this data available!

Final words

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

Feefo offers a technologically strong review solution, which is a strong choice for UK-based businesses. The fact that their pricing is not shared publically indicates that they're geared towards large enterprises and less so towards SMEs. Their solution integates with many third-party tools such as Magento, Shopify and WooCommerce.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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