BazaarVoice is an American publicly listed company (NASDAQ: BV) with global offices that offers extensive software solutions specializing in user-generated content. They work with some of the largest retailers in the world, including Dell, Kraft, HTC, Oakley and hundreds more. Bazaarvoice Conversations forms one part of their offering, which provides solutions for ratings and reviews, questions and answers, review sampling technology and more.
BazaarVoice runs in the thousands of dollars per month, so is geared towards large and established retailers. The benefit of their service is that they offer a one-stop solution for most of your user-generated content, ranging from your reviews, social content, advertising and more.
HeadquartersHampshire, United Kingdom
Feefo is a UK-based customer review system targeting Enterprise business, with current customers including Allianz, Moss, Expedia and more. As a Google partner, reviews generated in Feefo count as Google Seller Ratings and show up in search results and reduce Adwords spend. The company works with a variety of industries including services, automotive, property, travel and more.
Feefo offers a suite of tools, from reviews to Net Promoter Score and an Insights solution to help you gain insight from your customer feedback.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✓||✓|
|Google Rich Snippets||✓||✓|
|Import existing reviews||✗||✓|
BazaarVoice has an incredibly strong offering aimed at the enterprise, that helps with a range of user-generated content. As opposed to consumer-facing review platforms, they help brands and retailers generate and manage this content on their own sites, as opposed on the review platform. The BazaarVoice network similarly syndicates reviews across millions of store-fronts around the world, giving you a broad reach for your content.
Feefo offers a technologically strong review solution, which is a strong choice for UK-based businesses. The fact that their pricing is not shared publically indicates that they're geared towards large enterprises and less so towards SMEs. Their solution integates with many third-party tools such as Magento, Shopify and WooCommerce.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!