Online reputation can make or break a business, and the outcome of an M&A deal. Use online reviews to surface issues and opportunities during due dilligence.
Use online reviews to understand trends in any given industry - how do consumers feel? What are they complaining about? What improvements can be made?
Use online reviews as a leading indicator for macro-economic trends, or lagging indicator to analyze past behaviour in any given industry.
Drill down into specific consumers and firms by using online reviews to understand behaviours and trends to influence your strategy.
Entering a new market is a huge investment - online reviews help you understand where your competitors are winning, and where they are losing.
Online reviews contain vast amounts of actionable data that's just waiting to be extracted, in countless industries.