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Trustpilot

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

Features

trustpilot

Review types

Company reviews

Included

Product reviews

Included

Verified reviews

Included

Non-verified reviews

Included

Asking for reviews

Customized invites

Included

Email invites

Included

SMS invites

Not included

Facebook Messenger invites

Not included

Widget invites

Not included

Marketing

Widgets

Included

Google Seller Ratings

Included

Google Rich Snippets

Included

Google Shopping

Included

Import existing reviews

Not included

Social sharing

Included

Analytics

Conversion rates

Included

A/B testing

Not included

Review insights

Not included

Competitors

sitejabber

Sitejabber

Sitejabber was founded in 2008 in San Mateo, California and describes itself as "the Yelp for websites and online businesses", and they primarily target the North American market...

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powerreviews

PowerReviews

PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro...

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trustedshops

Trusted Shops

Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany...

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Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

Manage your Trustpilot reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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