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Trusted Shops

Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany. The company brands itself as the "European trust brand in e-commerce", offering both a business solution and a consumer-facing money-back guarantee of £2,500 per purchase.

Working with over 25,000 shops in Europe, they strive to create a safer e-commerce experience for consumers, powered by authentic reviews, a money-back guarantee and a trustmark which aims to show consumers that a brand can be trusted. Trusted Shops' pricing is somewhat complicated, as it's correlated with a companies annual online revenues. Further, they have line item charges for several aspects of their service, including a €99 application fee to become a member.

Features

trustedshops

Review types

Company reviews

Included

Product reviews

Not included

Verified reviews

Included

Non-verified reviews

Included

Asking for reviews

Customized invites

Included

Email invites

Included

SMS invites

Not included

Facebook Messenger invites

Not included

Widget invites

Not included

Marketing

Widgets

Included

Google Seller Ratings

Included

Google Rich Snippets

Included

Google Shopping

Included

Import existing reviews

Not included

Social sharing

Included

Analytics

Conversion rates

Not included

A/B testing

Not included

Review insights

Not included

Competitors

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trustpilot

Trustpilot

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world...

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sitejabber

Sitejabber

Sitejabber was founded in 2008 in San Mateo, California and describes itself as "the Yelp for websites and online businesses", and they primarily target the North American market...

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Final words

Trusted Shops offers a strong and time-proven service for the European market which companies big and small can benefit from. Given that they use reviews as one of three pillars of their service, companies do need to keep in mind the commitments required from the other two. Their pricing does seem to need an update, given that it requires a calculator to figure out a base price, and will likely incur additional charges given the setup.

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