PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro. They provide tools to help brands and retailers host product reviews on their own websites, as opposed to consumer-facing review platforms that host them externally. Hosting the reviews on your own site means that your domain is gains authority as opposed to the review platform. PowerReviews also offers powerful technology that syndicates these reviews to other e-commerce sites where their products are being sold.
Their suite of products include their Ratings & Reviews, Questions & Answers and Seller Ratings products, which effectively covers the standard range of requirements for large brands when it comes to user-generated content and reviews. With offices in Chicago, San Francisco and London, they have a large presence and are working to expand beyond their North American focus.
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Review types |
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Company reviews |
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Product reviews |
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Verified reviews |
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Non-verified reviews |
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Asking for reviews |
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Customized invites |
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Email invites |
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SMS invites |
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Facebook Messenger invites |
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Widget invites |
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Marketing |
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Widgets |
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Google Seller Ratings |
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Google Rich Snippets |
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Google Shopping |
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Import existing reviews |
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Social sharing |
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Analytics |
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Conversion rates |
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A/B testing |
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Review insights |
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Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce...
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Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world...
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PowerReviews offers an extensive reviews solution primarily aimed at large brands and retailers, with pricing to match. They cover a broad spectrum of solutions and also offer extensibility with their API. The fact that they help you collect content under your own brand is a great benefit, as having unique user-generated content will help you with both SEO and attracting visitors. As of 2016, PowerReviews reaches more than 700 million shoppers and works with over 1,000 global brands and 5,000 websites.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!
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