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Yotpo vs Yelp

yotpo

Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce. The breadth of their offering means that they tick a lot of boxes when it comes to review solutions, and they stand out from the competition with their advanced technology.

As an example, their in-mail review technology means that consumers don't need to leave their email to write a review, which increases conversions. They also give retailers more control in moderating their own reviews. According to our sources, they work with over 110,000 e-commerce business at the time of writing.

yotpo

yotpo yelp

Background

Year Founded

2011 2004

Employees

300 10,000

Geography

Global North America

Headquarters

New York, US California, United States

Open platform

True True

Closed platform

True False

Google Seller Ratings

True False

Industry focus

B2B B2C

Review types

Company reviews

Not included Included

Product reviews

Included Not included

Verified reviews

Included Not included

Non-verified reviews

Not included Included

Asking for reviews

Customized invites

Included Not included

Email invites

Included Not included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Not included

Google Rich Snippets

Included Included

Google Shopping

Included Not included

Import existing reviews

Included Not included

Social sharing

Included Included

Analytics

Conversion rates

Not included Not included

A/B testing

Not included Not included

Review insights

Not included Not included

Final words

Yotpo stands out with their high-tech platform as well as accessible prices compared to the competition. The fact that they help generate content on your own site provides the benefit of building your own domain authority and SEO benefits. Their service should definitely be considered as a contender when looking for a review platform.

Manage your Yotpo and Yelp reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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