yotpo

Yotpo

yotpo.com

vs.

shopperapproved

ShopperApproved

shopperapproved.com

Background

FoundedYear Founded

2011

EmployeesEmployees

300

GeographyGeography

Global

HeadquartersHeadquarters

New York, US

Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce. The breadth of their offering means that they tick a lot of boxes when it comes to review solutions, and they stand out from the competition with their advanced technology.

As an example, their in-mail review technology means that consumers don't need to leave their email to write a review, which increases conversions. They also give retailers more control in moderating their own reviews. According to our sources, they work with over 110,000 e-commerce business at the time of writing.

FoundedYear Founded

2010

EmployeesEmployees

34

GeographyGeography

United States

HeadquartersHeadquarters

Utah, United States

ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and 1800Flowers.com which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

Feature comparison

yotpo

Visit Yotpo

shopperapproved

Visit ShopperApproved

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Invitations
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

yotpo

Yotpo contracts are .

Free
Powerhouse ?
Visual marketing ?
Enterprise ?

Yotpo pricing

shopperapproved

ShopperApproved contracts are annual.

Up to 2,000 reviews $199 / month
Up to 5,000 reviews $399 / month
Up to 10,000 reviews $599 / month

ShopperApproved pricing

Final words

Yotpo stands out with their high-tech platform as well as accessible prices compared to the competition. The fact that they help generate content on your own site provides the benefit of building your own domain authority and SEO benefits. Their service should definitely be considered as a contender when looking for a review platform.

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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