trustpilot

Trustpilot

trustpilot.com

vs.

yotpo

Yotpo

yotpo.com

Background

Founded Year Founded

2007

Employees Employees

500

Geography Geography

Global

Headquarters Headquarters

Copenhagen, Denmark

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B / B2C

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

Founded Year Founded

2011

Employees Employees

300

Geography Geography

Global

Headquarters Headquarters

New York, US

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce. The breadth of their offering means that they tick a lot of boxes when it comes to review solutions, and they stand out from the competition with their advanced technology.

As an example, their in-mail review technology means that consumers don't need to leave their email to write a review, which increases conversions. They also give retailers more control in moderating their own reviews. According to our sources, they work with over 110,000 e-commerce business at the time of writing.

Feature comparison

trustpilot

Visit Trustpilot

yotpo

Visit Yotpo

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Asking for reviews
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

trustpilot

Trustpilot contracts are annual.

Free
Lite $299 / month
Premium $549 / month
Enterprise from $800 / month

Trustpilot pricing

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yotpo

Yotpo contracts are .

Free
Powerhouse ?
Visual marketing ?
Enterprise ?

Yotpo pricing

Do you have Yotpo pricing information? Help us make this data available!

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

Yotpo stands out with their high-tech platform as well as accessible prices compared to the competition. The fact that they help generate content on your own site provides the benefit of building your own domain authority and SEO benefits. Their service should definitely be considered as a contender when looking for a review platform.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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