Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.
It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.
TrustedCompany is a review collection and management platform, similar to the likes of Trustpilot and TrustedShops. Their main differentiation is that they focus on emerging markets such as Indonesia, Brazil and India; other than this they have a very similar offering to other review platforms.
TrustedCompany was recently acquired by the French company Net Reviews, which work with large French enterprise clients like Fnac, Lacoste and Air France. Though little has been published about the acquisition, it was likely strategic in nature to bolster their presence in emerging markets.
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Background |
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Year Founded |
2007 | 2013 |
Employees |
500 | 14 |
Geography |
Global | Emerging markets |
Headquarters |
Copenhagen, Denmark | Kuala Lumpur, Malaysia |
Open platform |
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Closed platform |
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Google Seller Ratings |
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Industry focus |
B2B / B2C | B2B |
Review types |
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Company reviews |
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Product reviews |
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Verified reviews |
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Non-verified reviews |
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Asking for reviews |
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Customized invites |
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Email invites |
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SMS invites |
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Facebook Messenger invites |
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Widget invites |
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Marketing |
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Widgets |
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Google Seller Ratings |
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Google Rich Snippets |
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Google Shopping |
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Import existing reviews |
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Social sharing |
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Analytics |
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Conversion rates |
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A/B testing |
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Review insights |
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Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.
TrustedCompany offers a compelling review platform solution for companies based in South East Asia, India and Brazil, and has been building their brand towards consumers in these geographies for the past few years. For companies outside of these areas, there are likely more fitting review platforms which have a better brand awareness with consumers there.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!
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