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Trustpilot vs TrustedCompany

trustpilot

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

trustpilot

TrustedCompany is a review collection and management platform, similar to the likes of Trustpilot and TrustedShops. Their main differentiation is that they focus on emerging markets such as Indonesia, Brazil and India; other than this they have a very similar offering to other review platforms.

TrustedCompany was recently acquired by the French company Net Reviews, which work with large French enterprise clients like Fnac, Lacoste and Air France. Though little has been published about the acquisition, it was likely strategic in nature to bolster their presence in emerging markets.

trustpilot trustedcompany

Background

Year Founded

2007 2013

Employees

500 14

Geography

Global Emerging markets

Headquarters

Copenhagen, Denmark Kuala Lumpur, Malaysia

Open platform

True True

Closed platform

True True

Google Seller Ratings

True True

Industry focus

B2B / B2C B2B

Review types

Company reviews

Included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Included Included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Not included

Social sharing

Included Included

Analytics

Conversion rates

Included Included

A/B testing

Not included Not included

Review insights

Not included Not included

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

TrustedCompany offers a compelling review platform solution for companies based in South East Asia, India and Brazil, and has been building their brand towards consumers in these geographies for the past few years. For companies outside of these areas, there are likely more fitting review platforms which have a better brand awareness with consumers there.

Manage your Trustpilot and TrustedCompany reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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