2007
|
500
|
Global
|
Copenhagen, Denmark
|
✅
|
✅ |
✅
|
B2B / B2C
|
Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.
It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.
2000
|
5,000
|
Global
|
Massachusetts, United States
|
✅
|
❌ |
❌
|
B2C
|
|
|
|
|---|---|---|
| 🏬 Review types | ||
| Company reviews | ✓ | ✓ |
| Product reviews | ✓ | ✗ |
| Verified reviews | ✓ | ✗ |
| Non-verified reviews | ✓ | ✓ |
| 🙇 Asking for reviews | ||
| Customized invites | ✓ | ✗ |
| Email invites | ✓ | ✗ |
| SMS invites | ✗ | ✗ |
| Facebook Messenger invites | ✗ | ✗ |
| Widget invites | ✗ | ✗ |
| 💬 Marketing | ||
| Widgets | ✓ | ✓ |
| Google Seller Ratings | ✓ | ✗ |
| Google Rich Snippets | ✓ | ✓ |
| Google Shopping | ✓ | ✗ |
| Import existing reviews | ✗ | ✗ |
| Social sharing | ✓ | ✓ |
| 📊 Analytics | ||
| Conversion rates | ✓ | ✗ |
| A/B testing | ✗ | ✗ |
| Review insights | ✗ | ✗ |
Trustpilot contracts are annual.
| Free | ✓ |
|---|---|
| Lite | $299 / month |
| Premium | $549 / month |
| Enterprise | from $800 / month |
Do you have Trustpilot pricing information? Help us make this data available!
TripAdvisor contracts are advertising based.
Do you have TripAdvisor pricing information? Help us make this data available!
Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!
Year Founded
Employees
Geography
Headquarters
Open platform
Closed platform
Google Seller Ratings
Industry focus