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Trustpilot vs TripAdvisor

trustpilot

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.

It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.

trustpilot

trustpilot tripadvisor

Background

Year Founded

2007 2000

Employees

500 5,000

Geography

Global Global

Headquarters

Copenhagen, Denmark Massachusetts, United States

Open platform

True True

Closed platform

True False

Google Seller Ratings

True False

Industry focus

B2B / B2C B2C

Review types

Company reviews

Included Included

Product reviews

Included Not included

Verified reviews

Included Not included

Non-verified reviews

Included Included

Asking for reviews

Customized invites

Included Not included

Email invites

Included Not included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Not included

Google Rich Snippets

Included Included

Google Shopping

Included Not included

Import existing reviews

Not included Not included

Social sharing

Included Included

Analytics

Conversion rates

Included Not included

A/B testing

Not included Not included

Review insights

Not included Not included

Final words

Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.

Manage your Trustpilot and TripAdvisor reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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