GeographyUnited States, Europe
Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world. Their license agreement with Google allows reviews generated on Trustpilot to be listed as Google Seller Ratings.
It's free to create a business profile on Trustpilot, but as per their terms, once created it will never be removed. The company takes a strong stance on the authenticity of the reviews on their platform, which includes a process by which companies can report reviews for further investigation. The final decision always lies with Trustpilot (not the company), and their terms dictate that they are not obliged to offer any explanation for these decisions.
HeadquartersOhio, United States
ResellerRatings is a Ohio-based consumer-focused review platform that helps companies collect reviews, operating on a freemium model. They offer a suite of tools, including a Seller Ratings, Product Reviews, a Q&A solution and Visual Marketing which covers a broad scope of user-generated content tools that companies may need.
ResellerRatings works with thousands of customers ranging from big to small, the most notable being Wayfair, Loccitane and JustFab. As a Google Partner, reviews in ResellerRatings show up as Google Seller Ratings in search results and help reduce Adwords costs. ResellerRatings is owned by Answers, a company that runs a variety of Internet-based solutions.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✓||✓|
|Google Rich Snippets||✓||✓|
|Import existing reviews||✗||✗|
Trustpilot offers a great review platform that has built up a good brand recognition with consumers, and you can benefit from this reputation. While their service comes at a price, they have a solid offering of both Company and Product reviews which tick all of the boxes. Something to keep in mind is that Trustpilot owns the reviews left on their platform, and prohibit you from exporting them to a competing service should you wish.
ResellerRatings offers a competitive suite of tools to manage user-generated content, from company and product reviews to visual and Q&A content. This is impressive given their team of just 20 people, which puts into question how much technological development is currently being undertaken. ResellerRatings could be a good review solution for companies based in the United States, based on their high level of brand awareness there.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!