trustedshops

Trusted Shops

trustedshops.com

vs.

shopperapproved

ShopperApproved

shopperapproved.com

Background

Founded Year Founded

1999

Employees Employees

212

Geography Geography

Europe

Headquarters Headquarters

Köln, Germany

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany. The company brands itself as the "European trust brand in e-commerce", offering both a business solution and a consumer-facing money-back guarantee of £2,500 per purchase.

Working with over 25,000 shops in Europe, they strive to create a safer e-commerce experience for consumers, powered by authentic reviews, a money-back guarantee and a trustmark which aims to show consumers that a brand can be trusted. Trusted Shops' pricing is somewhat complicated, as it's correlated with a companies annual online revenues. Further, they have line item charges for several aspects of their service, including a €99 application fee to become a member.

Founded Year Founded

2010

Employees Employees

34

Geography Geography

United States

Headquarters Headquarters

Utah, United States

Geography Open platform Info

Headquarters Closed platform Info

Geography Google Seller Ratings

Headquarters Industry focus

B2B

ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and 1800Flowers.com which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

Feature comparison

trustedshops

Visit Trusted Shops

shopperapproved

Visit ShopperApproved

🏬 Review types
Company reviews
Product reviews
Verified reviews
Non-verified reviews
🙇 Asking for reviews
Customized invites
Email invites
SMS invites
Facebook Messenger invites
Widget invites
💬 Marketing
Widgets
Google Seller Ratings
Google Rich Snippets
Google Shopping
Import existing reviews
Social sharing
📊 Analytics
Conversion rates
A/B testing
Review insights

Pricing comparison

trustedshops

TrustedShops contracts are annual.

TrustedShops pricing

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shopperapproved

ShopperApproved contracts are annual.

Up to 2,000 reviews $199 / month
Up to 5,000 reviews $399 / month
Up to 10,000 reviews $599 / month

ShopperApproved pricing

Do you have ShopperApproved pricing information? Help us make this data available!

Final words

Trusted Shops offers a strong and time-proven service for the European market which companies big and small can benefit from. Given that they use reviews as one of three pillars of their service, companies do need to keep in mind the commitments required from the other two. Their pricing does seem to need an update, given that it requires a calculator to figure out a base price, and will likely incur additional charges given the setup.

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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