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Trusted Shops vs Reviews.co.uk

trustedshops

Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany. The company brands itself as the "European trust brand in e-commerce", offering both a business solution and a consumer-facing money-back guarantee of £2,500 per purchase.

Working with over 25,000 shops in Europe, they strive to create a safer e-commerce experience for consumers, powered by authentic reviews, a money-back guarantee and a trustmark which aims to show consumers that a brand can be trusted. Trusted Shops' pricing is somewhat complicated, as it's correlated with a companies annual online revenues. Further, they have line item charges for several aspects of their service, including a €99 application fee to become a member.

trustedshops

Reviews.co.uk is a British company founded in 2010, offering a technologically advanced reviews platform. As other review platforms, the company has a consumer-facing side as well as a business offering. With that said, they do state that they do not accept responsibility for "the accuracy or completeness of contributions" made by reviewers, and the company "does not read through or edit contribution added", unlike other review platforms.

Their platform stands out by being beautifully designed, making it a joy to use. Being a small company, they seem to take a more personal approach to their clients, who range from small companies to public companies. They offer competitive and transparent pricing, with a 30-day notice period for termination of contract. Also, their license agreement with Google provides their customers additional exposure to Google Seller Ratings.

trustedshops reviews_co_uk

Background

Year Founded

1999 2010

Employees

212 12

Geography

Europe United Kingdom

Headquarters

Köln, Germany London, United Kingdom

Open platform

False True

Closed platform

True True

Google Seller Ratings

True True

Industry focus

B2B B2B

Review types

Company reviews

Included Included

Product reviews

Not included Included

Verified reviews

Included Included

Non-verified reviews

Included Included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Included

Social sharing

Included Included

Analytics

Conversion rates

Not included Included

A/B testing

Not included Included

Review insights

Not included Not included

Final words

Trusted Shops offers a strong and time-proven service for the European market which companies big and small can benefit from. Given that they use reviews as one of three pillars of their service, companies do need to keep in mind the commitments required from the other two. Their pricing does seem to need an update, given that it requires a calculator to figure out a base price, and will likely incur additional charges given the setup.

All in all, Reviews.co.uk provides a broad suite of tools that helps companies large and small with their online reviews. Though they have a strong business offering, they also seem to prioritize their consumer-facing services, which include a mobile app which is touted as "The World's First Socially Responsible Review App". The company's consumer efforts seem to be restricted to the United Kingdom, though businesses all over the world can benefit from the business offerings.

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