Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany. The company brands itself as the "European trust brand in e-commerce", offering both a business solution and a consumer-facing money-back guarantee of £2,500 per purchase.
Working with over 25,000 shops in Europe, they strive to create a safer e-commerce experience for consumers, powered by authentic reviews, a money-back guarantee and a trustmark which aims to show consumers that a brand can be trusted. Trusted Shops' pricing is somewhat complicated, as it's correlated with a companies annual online revenues. Further, they have line item charges for several aspects of their service, including a €99 application fee to become a member.
GeographyEurope, United States
Ekomi is a Berlin-based company that offers a review solution for both company and product reviews. They work with large enterprise clients such as Allianz, Axa, DHL and more. They provide a strong suite of tools to collect, display and leverage reviews across Google search results and advertising. As some other review platforms, they host your reviews and you loose your reviews should you stop using their service, which is worth baring in mind.
Ekomi counts on Goldman Sachs Private Capital Group as a shareholder, and integrate with many third-party tools such as Shopify, Magento, Volusion and more to make setup as easy as possible. They have an emphasis on helping companies resolve and dispute negative reviews through a private customer dialogue, helping you address and improve customer satisfaction. Technologically they offer similar similar to many other review platforms, and likely set themselves apart based on their human touch and enterprise support.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✓||✓|
|Google Rich Snippets||✓||✓|
|Import existing reviews||✗||✗|
Trusted Shops offers a strong and time-proven service for the European market which companies big and small can benefit from. Given that they use reviews as one of three pillars of their service, companies do need to keep in mind the commitments required from the other two. Their pricing does seem to need an update, given that it requires a calculator to figure out a base price, and will likely incur additional charges given the setup.
Ekomi is a less-known review platform which provides similar functionality to other review sites. Their service will help you get your reviews into Google search results as well as Adwords, which will help reduce your overall ad spend. Being a Google partner their reviews will show up as Google Seller Ratings, which is a great benefit.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!