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Trusted Shops vs Bazaarvoice

trustedshops

Trusted Shops is originally a German company founded in 1999, and has a presence in most European countries including the United Kingdom, Poland, France, Spain and Germany. The company brands itself as the "European trust brand in e-commerce", offering both a business solution and a consumer-facing money-back guarantee of £2,500 per purchase.

Working with over 25,000 shops in Europe, they strive to create a safer e-commerce experience for consumers, powered by authentic reviews, a money-back guarantee and a trustmark which aims to show consumers that a brand can be trusted. Trusted Shops' pricing is somewhat complicated, as it's correlated with a companies annual online revenues. Further, they have line item charges for several aspects of their service, including a €99 application fee to become a member.

trustedshops

BazaarVoice is an American publicly listed company (NASDAQ: BV) with global offices that offers extensive software solutions specializing in user-generated content. They work with some of the largest retailers in the world, including Dell, Kraft, HTC, Oakley and hundreds more. Bazaarvoice Conversations forms one part of their offering, which provides solutions for ratings and reviews, questions and answers, review sampling technology and more.

BazaarVoice runs in the thousands of dollars per month, so is geared towards large and established retailers. The benefit of their service is that they offer a one-stop solution for most of your user-generated content, ranging from your reviews, social content, advertising and more.

trustedshops bazaarvoice

Background

Year Founded

1999 2005

Employees

212 1,100

Geography

Europe North America

Headquarters

Köln, Germany Texas, US

Open platform

False

Closed platform

True

Google Seller Ratings

True

Industry focus

B2B

Review types

Company reviews

Included Not included

Product reviews

Not included Included

Verified reviews

Included Included

Non-verified reviews

Included Not included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Not included

Social sharing

Included Included

Analytics

Conversion rates

Not included Included

A/B testing

Not included Included

Review insights

Not included Included

Final words

Trusted Shops offers a strong and time-proven service for the European market which companies big and small can benefit from. Given that they use reviews as one of three pillars of their service, companies do need to keep in mind the commitments required from the other two. Their pricing does seem to need an update, given that it requires a calculator to figure out a base price, and will likely incur additional charges given the setup.

BazaarVoice has an incredibly strong offering aimed at the enterprise, that helps with a range of user-generated content. As opposed to consumer-facing review platforms, they help brands and retailers generate and manage this content on their own sites, as opposed on the review platform. The BazaarVoice network similarly syndicates reviews across millions of store-fronts around the world, giving you a broad reach for your content.

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