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Sitejabber vs ShopperApproved

sitejabber

Sitejabber was founded in 2008 in San Mateo, California and describes itself as "the Yelp for websites and online businesses", and they primarily target the North American market. They are a consumer-facing review website, meaning that they help companies build trust with their consumers. Their service helps you by asking your customers to review you and verifying that the review comes from a real customer.

As part of the Sitejabber tools available, they stand out by offering unlimited review collection while most review platforms limit this based on their pricing packages. The service also states that you as a company own the reviews generated on their platform, and as other platforms of their kind, they take a strong stance against fake and fraudulent reviews.

sitejabber

ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and 1800Flowers.com which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

sitejabber shopperapproved

Background

Year Founded

2008 2010

Employees

30 34

Geography

United States United States

Headquarters

California, United States Utah, United States

Open platform

True False

Closed platform

True True

Google Seller Ratings

True False

Industry focus

B2B / B2C B2B

Review types

Company reviews

Included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Included Not included

Asking for reviews

Customized invites

Included Not included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Not included Included

Google Shopping

Not included Included

Import existing reviews

Included Not included

Social sharing

Included Not included

Analytics

Conversion rates

Included Not included

A/B testing

Not included Not included

Review insights

Not included Not included

Final words

Sitejabber has a powerful combination of tools that help businesses with their online reviews. With a reasonably priced offering, they are a good option for companies looking for a flexible solution that doesn't get too pricey as they grow (along with a monthly contract!). With that said, their stated 48-hour resolution window for their Enterprise plan does raise questions about their response time for their lower tiers. All in all, Sitejabber does offer a very competitive solution to help companies build trust with reviews.

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

Manage your Sitejabber and ShopperApproved reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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