HeadquartersCalifornia, United States
Sitejabber was founded in 2008 in San Mateo, California and describes itself as "the Yelp for websites and online businesses", and they primarily target the North American market. They are a consumer-facing review website, meaning that they help companies build trust with their consumers. Their service helps you by asking your customers to review you and verifying that the review comes from a real customer.
As part of the Sitejabber tools available, they stand out by offering unlimited review collection while most review platforms limit this based on their pricing packages. The service also states that you as a company own the reviews generated on their platform, and as other platforms of their kind, they take a strong stance against fake and fraudulent reviews.
HeadquartersUtah, United States
ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.
With that said, ShopperApproved works with many businesses such as B&H Photo and 1800Flowers.com which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✗||✓|
|Google Rich Snippets||✗||✓|
|Import existing reviews||✗||✗|
Sitejabber has a powerful combination of tools that help businesses with their online reviews. With a reasonably priced offering, they are a good option for companies looking for a flexible solution that doesn't get too pricey as they grow (along with a monthly contract!). With that said, their stated 48-hour resolution window for their Enterprise plan does raise questions about their response time for their lower tiers. All in all, Sitejabber does offer a very competitive solution to help companies build trust with reviews.
ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!