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Reviews.co.uk vs Yotpo

reviews_co_uk

Reviews.co.uk is a British company founded in 2010, offering a technologically advanced reviews platform. As other review platforms, the company has a consumer-facing side as well as a business offering. With that said, they do state that they do not accept responsibility for "the accuracy or completeness of contributions" made by reviewers, and the company "does not read through or edit contribution added", unlike other review platforms.

Their platform stands out by being beautifully designed, making it a joy to use. Being a small company, they seem to take a more personal approach to their clients, who range from small companies to public companies. They offer competitive and transparent pricing, with a 30-day notice period for termination of contract. Also, their license agreement with Google provides their customers additional exposure to Google Seller Ratings.

reviews_co_uk

Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce. The breadth of their offering means that they tick a lot of boxes when it comes to review solutions, and they stand out from the competition with their advanced technology.

As an example, their in-mail review technology means that consumers don't need to leave their email to write a review, which increases conversions. They also give retailers more control in moderating their own reviews. According to our sources, they work with over 110,000 e-commerce business at the time of writing.

reviews_co_uk yotpo

Background

Year Founded

2010 2011

Employees

12 300

Geography

United Kingdom Global

Headquarters

London, United Kingdom New York, US

Open platform

True True

Closed platform

True True

Google Seller Ratings

True True

Industry focus

B2B B2B

Review types

Company reviews

Included Not included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Included Not included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Included Included

Social sharing

Included Included

Analytics

Conversion rates

Included Not included

A/B testing

Included Not included

Review insights

Not included Not included

Final words

All in all, Reviews.co.uk provides a broad suite of tools that helps companies large and small with their online reviews. Though they have a strong business offering, they also seem to prioritize their consumer-facing services, which include a mobile app which is touted as "The World's First Socially Responsible Review App". The company's consumer efforts seem to be restricted to the United Kingdom, though businesses all over the world can benefit from the business offerings.

Yotpo stands out with their high-tech platform as well as accessible prices compared to the competition. The fact that they help generate content on your own site provides the benefit of building your own domain authority and SEO benefits. Their service should definitely be considered as a contender when looking for a review platform.

Manage your Reviews.co.uk and Yotpo reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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