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ResellerRatings vs Feefo

resellerratings

ResellerRatings is a Ohio-based consumer-focused review platform that helps companies collect reviews, operating on a freemium model. They offer a suite of tools, including a Seller Ratings, Product Reviews, a Q&A solution and Visual Marketing which covers a broad scope of user-generated content tools that companies may need.

ResellerRatings works with thousands of customers ranging from big to small, the most notable being Wayfair, Loccitane and JustFab. As a Google Partner, reviews in ResellerRatings show up as Google Seller Ratings in search results and help reduce Adwords costs. ResellerRatings is owned by Answers, a company that runs a variety of Internet-based solutions.

resellerratings

Feefo is a UK-based customer review system targeting Enterprise business, with current customers including Allianz, Moss, Expedia and more. As a Google partner, reviews generated in Feefo count as Google Seller Ratings and show up in search results and reduce Adwords spend. The company works with a variety of industries including services, automotive, property, travel and more.

Feefo offers a suite of tools, from reviews to Net Promoter Score and an Insights solution to help you gain insight from your customer feedback.

resellerratings feefo

Background

Year Founded

2001 2007

Employees

20 138

Geography

United States United Kingdom

Headquarters

Ohio, United States Hampshire, United Kingdom

Open platform

True False

Closed platform

True True

Google Seller Ratings

True True

Industry focus

B2B B2B

Review types

Company reviews

Included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Not included Not included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Included

Social sharing

Not included Included

Analytics

Conversion rates

Included Included

A/B testing

Not included Not included

Review insights

Not included Included

Final words

ResellerRatings offers a competitive suite of tools to manage user-generated content, from company and product reviews to visual and Q&A content. This is impressive given their team of just 20 people, which puts into question how much technological development is currently being undertaken. ResellerRatings could be a good review solution for companies based in the United States, based on their high level of brand awareness there.

Feefo offers a technologically strong review solution, which is a strong choice for UK-based businesses. The fact that their pricing is not shared publically indicates that they're geared towards large enterprises and less so towards SMEs. Their solution integates with many third-party tools such as Magento, Shopify and WooCommerce.

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We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

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