PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro. They provide tools to help brands and retailers host product reviews on their own websites, as opposed to consumer-facing review platforms that host them externally. Hosting the reviews on your own site means that your domain is gains authority as opposed to the review platform. PowerReviews also offers powerful technology that syndicates these reviews to other e-commerce sites where their products are being sold.
Their suite of products include their Ratings & Reviews, Questions & Answers and Seller Ratings products, which effectively covers the standard range of requirements for large brands when it comes to user-generated content and reviews. With offices in Chicago, San Francisco and London, they have a large presence and are working to expand beyond their North American focus.
HeadquartersNew York, US
Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce. The breadth of their offering means that they tick a lot of boxes when it comes to review solutions, and they stand out from the competition with their advanced technology.
As an example, their in-mail review technology means that consumers don't need to leave their email to write a review, which increases conversions. They also give retailers more control in moderating their own reviews. According to our sources, they work with over 110,000 e-commerce business at the time of writing.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✓||✓|
|Google Rich Snippets||✓||✓|
|Import existing reviews||✗||✓|
PowerReviews offers an extensive reviews solution primarily aimed at large brands and retailers, with pricing to match. They cover a broad spectrum of solutions and also offer extensibility with their API. The fact that they help you collect content under your own brand is a great benefit, as having unique user-generated content will help you with both SEO and attracting visitors. As of 2016, PowerReviews reaches more than 700 million shoppers and works with over 1,000 global brands and 5,000 websites.
Yotpo stands out with their high-tech platform as well as accessible prices compared to the competition. The fact that they help generate content on your own site provides the benefit of building your own domain authority and SEO benefits. Their service should definitely be considered as a contender when looking for a review platform.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!