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PowerReviews vs ShopperApproved


PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro. They provide tools to help brands and retailers host product reviews on their own websites, as opposed to consumer-facing review platforms that host them externally. Hosting the reviews on your own site means that your domain is gains authority as opposed to the review platform. PowerReviews also offers powerful technology that syndicates these reviews to other e-commerce sites where their products are being sold.

Their suite of products include their Ratings & Reviews, Questions & Answers and Seller Ratings products, which effectively covers the standard range of requirements for large brands when it comes to user-generated content and reviews. With offices in Chicago, San Francisco and London, they have a large presence and are working to expand beyond their North American focus.


ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

powerreviews shopperapproved


Year Founded

2005 2010


180 34


North America United States


Chicago, US Utah, United States

Open platform

False False

Closed platform

True True

Google Seller Ratings

True False

Industry focus


Review types

Company reviews

Not included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Not included Not included

Asking for reviews

Customized invites

Included Not included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included



Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Not included

Social sharing

Included Not included


Conversion rates

Included Not included

A/B testing

Included Not included

Review insights

Included Not included

Final words

PowerReviews offers an extensive reviews solution primarily aimed at large brands and retailers, with pricing to match. They cover a broad spectrum of solutions and also offer extensibility with their API. The fact that they help you collect content under your own brand is a great benefit, as having unique user-generated content will help you with both SEO and attracting visitors. As of 2016, PowerReviews reaches more than 700 million shoppers and works with over 1,000 global brands and 5,000 websites.

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

Manage your PowerReviews and ShopperApproved reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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