PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro. They provide tools to help brands and retailers host product reviews on their own websites, as opposed to consumer-facing review platforms that host them externally. Hosting the reviews on your own site means that your domain is gains authority as opposed to the review platform. PowerReviews also offers powerful technology that syndicates these reviews to other e-commerce sites where their products are being sold.
Their suite of products include their Ratings & Reviews, Questions & Answers and Seller Ratings products, which effectively covers the standard range of requirements for large brands when it comes to user-generated content and reviews. With offices in Chicago, San Francisco and London, they have a large presence and are working to expand beyond their North American focus.
HeadquartersOhio, United States
ResellerRatings is a Ohio-based consumer-focused review platform that helps companies collect reviews, operating on a freemium model. They offer a suite of tools, including a Seller Ratings, Product Reviews, a Q&A solution and Visual Marketing which covers a broad scope of user-generated content tools that companies may need.
ResellerRatings works with thousands of customers ranging from big to small, the most notable being Wayfair, Loccitane and JustFab. As a Google Partner, reviews in ResellerRatings show up as Google Seller Ratings in search results and help reduce Adwords costs. ResellerRatings is owned by Answers, a company that runs a variety of Internet-based solutions.
|🏬 Review types|
|Facebook Messenger invites||✗||✗|
|Google Seller Ratings||✓||✓|
|Google Rich Snippets||✓||✓|
|Import existing reviews||✗||✗|
PowerReviews offers an extensive reviews solution primarily aimed at large brands and retailers, with pricing to match. They cover a broad spectrum of solutions and also offer extensibility with their API. The fact that they help you collect content under your own brand is a great benefit, as having unique user-generated content will help you with both SEO and attracting visitors. As of 2016, PowerReviews reaches more than 700 million shoppers and works with over 1,000 global brands and 5,000 websites.
ResellerRatings offers a competitive suite of tools to manage user-generated content, from company and product reviews to visual and Q&A content. This is impressive given their team of just 20 people, which puts into question how much technological development is currently being undertaken. ResellerRatings could be a good review solution for companies based in the United States, based on their high level of brand awareness there.
We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.
As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!