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PowerReviews vs Feefo

powerreviews

PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro. They provide tools to help brands and retailers host product reviews on their own websites, as opposed to consumer-facing review platforms that host them externally. Hosting the reviews on your own site means that your domain is gains authority as opposed to the review platform. PowerReviews also offers powerful technology that syndicates these reviews to other e-commerce sites where their products are being sold.

Their suite of products include their Ratings & Reviews, Questions & Answers and Seller Ratings products, which effectively covers the standard range of requirements for large brands when it comes to user-generated content and reviews. With offices in Chicago, San Francisco and London, they have a large presence and are working to expand beyond their North American focus.

powerreviews

Feefo is a UK-based customer review system targeting Enterprise business, with current customers including Allianz, Moss, Expedia and more. As a Google partner, reviews generated in Feefo count as Google Seller Ratings and show up in search results and reduce Adwords spend. The company works with a variety of industries including services, automotive, property, travel and more.

Feefo offers a suite of tools, from reviews to Net Promoter Score and an Insights solution to help you gain insight from your customer feedback.

powerreviews feefo

Background

Year Founded

2005 2007

Employees

180 138

Geography

North America United Kingdom

Headquarters

Chicago, US Hampshire, United Kingdom

Open platform

False False

Closed platform

True True

Google Seller Ratings

True True

Industry focus

B2B B2B

Review types

Company reviews

Not included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Not included Not included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Included

Social sharing

Included Included

Analytics

Conversion rates

Included Included

A/B testing

Included Not included

Review insights

Included Included

Final words

PowerReviews offers an extensive reviews solution primarily aimed at large brands and retailers, with pricing to match. They cover a broad spectrum of solutions and also offer extensibility with their API. The fact that they help you collect content under your own brand is a great benefit, as having unique user-generated content will help you with both SEO and attracting visitors. As of 2016, PowerReviews reaches more than 700 million shoppers and works with over 1,000 global brands and 5,000 websites.

Feefo offers a technologically strong review solution, which is a strong choice for UK-based businesses. The fact that their pricing is not shared publically indicates that they're geared towards large enterprises and less so towards SMEs. Their solution integates with many third-party tools such as Magento, Shopify and WooCommerce.

Manage your PowerReviews and Feefo reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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