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eKomi vs ShopperApproved


Ekomi is a Berlin-based company that offers a review solution for both company and product reviews. They work with large enterprise clients such as Allianz, Axa, DHL and more. They provide a strong suite of tools to collect, display and leverage reviews across Google search results and advertising. As some other review platforms, they host your reviews and you loose your reviews should you stop using their service, which is worth baring in mind.

Ekomi counts on Goldman Sachs Private Capital Group as a shareholder, and integrate with many third-party tools such as Shopify, Magento, Volusion and more to make setup as easy as possible. They have an emphasis on helping companies resolve and dispute negative reviews through a private customer dialogue, helping you address and improve customer satisfaction. Technologically they offer similar similar to many other review platforms, and likely set themselves apart based on their human touch and enterprise support.


ShopperApproved is a Utah-based business, providing review solutions for businesses. They are a less-technological platform compared to alternatives, with a older user interface that caters to more old-school style businesses. Their review collection mechanism is designed with businesses in mind, and less so consumers. This means that reviews may be biased and not as transparent as other review platforms.

With that said, ShopperApproved works with many businesses such as B&H Photo and which have a significant online presence. The company notably has a different take on their pricing, charging on a per-review basis which is unusual.

ekomi shopperapproved


Year Founded

2008 2010


270 34


Europe, United States United States


Berlin, Germany Utah, United States

Open platform

False False

Closed platform

True True

Google Seller Ratings

True False

Industry focus


Review types

Company reviews

Included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Not included Not included

Asking for reviews

Customized invites

Included Not included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included



Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Not included

Social sharing

Not included Not included


Conversion rates

Included Not included

A/B testing

Not included Not included

Review insights

Not included Not included

Final words

Ekomi is a less-known review platform which provides similar functionality to other review sites. Their service will help you get your reviews into Google search results as well as Adwords, which will help reduce your overall ad spend. Being a Google partner their reviews will show up as Google Seller Ratings, which is a great benefit.

ShopperApproved offers a suite of tools for Company and Product reviews, with little differentiation to other review platforms. The fact that their review collection process isn't as transparent as other solutions could create problems for companies in the long-term.

Manage your eKomi and ShopperApproved reviews with Reviewshake

We put this comparison together to help you as a business owner navigate the world of review platforms. There are so many different platforms to choose from, and this competition means that the power is in your hands.

As with most things, the devil is in the details when it comes to review sites, and we'd be happy to offer our impartial opinion if you think we could help. Just get in touch!

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