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Bazaarvoice vs TrustedCompany

bazaarvoice

BazaarVoice is an American publicly listed company (NASDAQ: BV) with global offices that offers extensive software solutions specializing in user-generated content. They work with some of the largest retailers in the world, including Dell, Kraft, HTC, Oakley and hundreds more. Bazaarvoice Conversations forms one part of their offering, which provides solutions for ratings and reviews, questions and answers, review sampling technology and more.

BazaarVoice runs in the thousands of dollars per month, so is geared towards large and established retailers. The benefit of their service is that they offer a one-stop solution for most of your user-generated content, ranging from your reviews, social content, advertising and more.

bazaarvoice

TrustedCompany is a review collection and management platform, similar to the likes of Trustpilot and TrustedShops. Their main differentiation is that they focus on emerging markets such as Indonesia, Brazil and India; other than this they have a very similar offering to other review platforms.

TrustedCompany was recently acquired by the French company Net Reviews, which work with large French enterprise clients like Fnac, Lacoste and Air France. Though little has been published about the acquisition, it was likely strategic in nature to bolster their presence in emerging markets.

bazaarvoice trustedcompany

Background

Year Founded

2005 2013

Employees

1,100 14

Geography

North America Emerging markets

Headquarters

Texas, US Kuala Lumpur, Malaysia

Open platform

True

Closed platform

True

Google Seller Ratings

True

Industry focus

B2B

Review types

Company reviews

Not included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Not included Included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Not included

Social sharing

Included Included

Analytics

Conversion rates

Included Included

A/B testing

Included Not included

Review insights

Included Not included

Final words

BazaarVoice has an incredibly strong offering aimed at the enterprise, that helps with a range of user-generated content. As opposed to consumer-facing review platforms, they help brands and retailers generate and manage this content on their own sites, as opposed on the review platform. The BazaarVoice network similarly syndicates reviews across millions of store-fronts around the world, giving you a broad reach for your content.

TrustedCompany offers a compelling review platform solution for companies based in South East Asia, India and Brazil, and has been building their brand towards consumers in these geographies for the past few years. For companies outside of these areas, there are likely more fitting review platforms which have a better brand awareness with consumers there.

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