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Bazaarvoice vs TripAdvisor

bazaarvoice

BazaarVoice is an American publicly listed company (NASDAQ: BV) with global offices that offers extensive software solutions specializing in user-generated content. They work with some of the largest retailers in the world, including Dell, Kraft, HTC, Oakley and hundreds more. Bazaarvoice Conversations forms one part of their offering, which provides solutions for ratings and reviews, questions and answers, review sampling technology and more.

BazaarVoice runs in the thousands of dollars per month, so is geared towards large and established retailers. The benefit of their service is that they offer a one-stop solution for most of your user-generated content, ranging from your reviews, social content, advertising and more.

bazaarvoice

bazaarvoice tripadvisor

Background

Year Founded

2005 2000

Employees

1,100 5,000

Geography

North America Global

Headquarters

Texas, US Massachusetts, United States

Open platform

True

Closed platform

False

Google Seller Ratings

False

Industry focus

B2C

Review types

Company reviews

Not included Included

Product reviews

Included Not included

Verified reviews

Included Not included

Non-verified reviews

Not included Included

Asking for reviews

Customized invites

Included Not included

Email invites

Included Not included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Not included

Google Rich Snippets

Included Included

Google Shopping

Included Not included

Import existing reviews

Not included Not included

Social sharing

Included Included

Analytics

Conversion rates

Included Not included

A/B testing

Included Not included

Review insights

Included Not included

Final words

BazaarVoice has an incredibly strong offering aimed at the enterprise, that helps with a range of user-generated content. As opposed to consumer-facing review platforms, they help brands and retailers generate and manage this content on their own sites, as opposed on the review platform. The BazaarVoice network similarly syndicates reviews across millions of store-fronts around the world, giving you a broad reach for your content.

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