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Bazaarvoice vs eKomi

bazaarvoice

BazaarVoice is an American publicly listed company (NASDAQ: BV) with global offices that offers extensive software solutions specializing in user-generated content. They work with some of the largest retailers in the world, including Dell, Kraft, HTC, Oakley and hundreds more. Bazaarvoice Conversations forms one part of their offering, which provides solutions for ratings and reviews, questions and answers, review sampling technology and more.

BazaarVoice runs in the thousands of dollars per month, so is geared towards large and established retailers. The benefit of their service is that they offer a one-stop solution for most of your user-generated content, ranging from your reviews, social content, advertising and more.

bazaarvoice

Ekomi is a Berlin-based company that offers a review solution for both company and product reviews. They work with large enterprise clients such as Allianz, Axa, DHL and more. They provide a strong suite of tools to collect, display and leverage reviews across Google search results and advertising. As some other review platforms, they host your reviews and you loose your reviews should you stop using their service, which is worth baring in mind.

Ekomi counts on Goldman Sachs Private Capital Group as a shareholder, and integrate with many third-party tools such as Shopify, Magento, Volusion and more to make setup as easy as possible. They have an emphasis on helping companies resolve and dispute negative reviews through a private customer dialogue, helping you address and improve customer satisfaction. Technologically they offer similar similar to many other review platforms, and likely set themselves apart based on their human touch and enterprise support.

bazaarvoice ekomi

Background

Year Founded

2005 2008

Employees

1,100 270

Geography

North America Europe, United States

Headquarters

Texas, US Berlin, Germany

Open platform

False

Closed platform

True

Google Seller Ratings

True

Industry focus

B2B

Review types

Company reviews

Not included Included

Product reviews

Included Included

Verified reviews

Included Included

Non-verified reviews

Not included Not included

Asking for reviews

Customized invites

Included Included

Email invites

Included Included

SMS invites

Not included Not included

Facebook Messenger invites

Not included Not included

Widget invites

Not included Not included

Marketing

Widgets

Included Included

Google Seller Ratings

Included Included

Google Rich Snippets

Included Included

Google Shopping

Included Included

Import existing reviews

Not included Not included

Social sharing

Included Not included

Analytics

Conversion rates

Included Included

A/B testing

Included Not included

Review insights

Included Not included

Final words

BazaarVoice has an incredibly strong offering aimed at the enterprise, that helps with a range of user-generated content. As opposed to consumer-facing review platforms, they help brands and retailers generate and manage this content on their own sites, as opposed on the review platform. The BazaarVoice network similarly syndicates reviews across millions of store-fronts around the world, giving you a broad reach for your content.

Ekomi is a less-known review platform which provides similar functionality to other review sites. Their service will help you get your reviews into Google search results as well as Adwords, which will help reduce your overall ad spend. Being a Google partner their reviews will show up as Google Seller Ratings, which is a great benefit.

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