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Bazaarvoice

BazaarVoice is an American publicly listed company (NASDAQ: BV) with global offices that offers extensive software solutions specializing in user-generated content. They work with some of the largest retailers in the world, including Dell, Kraft, HTC, Oakley and hundreds more. Bazaarvoice Conversations forms one part of their offering, which provides solutions for ratings and reviews, questions and answers, review sampling technology and more.

BazaarVoice runs in the thousands of dollars per month, so is geared towards large and established retailers. The benefit of their service is that they offer a one-stop solution for most of your user-generated content, ranging from your reviews, social content, advertising and more.

Features

bazaarvoice

Review types

Company reviews

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Product reviews

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Verified reviews

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Non-verified reviews

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Asking for reviews

Customized invites

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Email invites

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SMS invites

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Facebook Messenger invites

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Widget invites

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Marketing

Widgets

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Google Seller Ratings

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Google Rich Snippets

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Google Shopping

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Import existing reviews

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Social sharing

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Analytics

Conversion rates

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A/B testing

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Review insights

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Competitors

yotpo

Yotpo

Yotpo is a user-generated content (UGC) marketing platform for online businesses. Their service helps you generate reviews, ratings, questions & answers and other user-generated content with a focus on e-commerce...

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trustpilot

Trustpilot

Trustpilot is a Danish company that was founded in 2007 and primarily serves the European and North American markets. With over 500 employees, they are one of the biggest and most established consumer-facing review sites in the world...

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powerreviews

PowerReviews

PowerReviews is a Chicago-based company that primarily serves the North American markets, working with over 1,000 large brands like Staples, Toys R Us and GoPro...

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Final words

BazaarVoice has an incredibly strong offering aimed at the enterprise, that helps with a range of user-generated content. As opposed to consumer-facing review platforms, they help brands and retailers generate and manage this content on their own sites, as opposed on the review platform. The BazaarVoice network similarly syndicates reviews across millions of store-fronts around the world, giving you a broad reach for your content.

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